Web Survey Bibliography
Research in the field of mobile surveys is still in an early stage. While Web-Surveys amount to about 21% of all surveys in Germany, mobile surveys are not listed separately in the statistics yet. By contrast about 73% of the general population use mobile phones and only about 60% have internet access. Therefore the potential of mobile interviews is very high, as soon as this survey technique is applicable for the general population.
Similar to Web-Survey Research a few years ago, there is no standard for mobile research to date. Until today mobile phones served to send pre-notices for web-surveys (Bosnjak, et al.; in press), but were also used for online questionnaires directly via mobile internet. Displaying questionnaires within a Java application run offline on mobile phones, or conducting entire surveys by sending many SMS-messages to and fro are current applications of mobile research, too. As in stationary online research, it is expected that some survey methods will prevail while other methods vanish, just like sending word questionnaires by e-mail has become very uncommon.
This paper presents results of a qualitative comparative study processed with about 40 experts of the mobile telecommunication market. Including a preceding test of both methods, the study compares the mobile survey variants online and offline. This leads to findings on the following topics: Usability, estimation of public acceptance, useful applications for both methods as well as future expectations. The study is endorsed by data from an online case study. The findings of the presented paper will soon acquire very high relevance for both commercial and academic research.
Die Forschung zu mobilen Online-Befragungen befindet sich derzeit noch in einem frühen Stadium. Im Vergleich zu Web-Befragungen, die aktuell ca. 21% der Befragungen ausmachen, werden Mobile-Studien aktuell noch nicht separat in der Statistik aufgeführt. Die Verbreitung von Mobiltelefonen übertrifft jedoch mit einer Abdeckungsrate von ca. 73% deutlich die der Online-Zugänge (ca. 60%). Folglich liegt das Potential für mobile Online-Befragungen sehr hoch, wird diese Befragungstechnik für die Allgemeinbevölkerung einsetzbar.
Ähnlich wie noch vor einigen Jahren in der Online-Forschung, bestehen derzeit keine Standards für mobile Befragungen. Mobile Endgeräte wurden im Bereich der Umfrageforschung bisher dazu verwendet, SMS Vorankündigungen für Online-Befragungen zu versenden (Bosnjak, et al.; in Druck), direkt online im mobilen Internet zu befragen, Fragebögen offline zur Beantwortung anzuzeigen (Anwendung in Java) und komplette Befragungen über den Versand vieler einzelner SMS durchzuführen. Es ist zu erwarten, dass sich einige Befragungsmethoden durchsetzen, während andere wieder verschwinden, wie dies z.B. für E-Mail-Befragungen im stationären Online-Bereich der Fall war.
Der hier vorgestellte Beitrag präsentiert die Ergebnisse einer qualitativen Vergleichsstudie, die mit ca. 40 Experten des Mobilkommunikationsmarktes durchgeführt wurde. Die Studie kontrastiert die beiden Mobil-Erhebungsvarianten online und offline gegeneinander, nachdem die Befragten jeweils einen Nutzungstest abgeschlossen haben. Daraus ergeben sich Erkenntnisse zu den folgenden Themenbereichen: Usability, Akzeptanzeinschätzung, sinnvolle Anwendungsszenarien für beide Ansätze sowie zu Zukunftserwartungen. Die Ergebnisse dieser Studie werden durch Kennzahlen aus einer online durchgeführten Fallstudie ergänzt. Die Erkenntnisse der vorgestellten Studien sind sowohl für die kommerzielle, als auch für die akademische Forschung in naher Zukunft von großer Relevanz.
General online research (GOR) 2008 (abstract)
Web survey bibliography - Germany (361)
- The Video-Enhanced Web Survey Data Quality and Cognitive Processing of Questions; 2009; Fuchs, M.
- Gender-of-Interviewer Effects in a Video-Enhanced Web Survey: Results from a Randomized Field Experiment...; 2009; Fuchs, M.
- Mobility, Flexibility and Identity - How the use of mobile questionnaires improves the data quality...; 2009; Hellwig, O., Wirth, T.
- Evaluating two different mobile survey approaches: personal mobile panel research and ad-hoc mobile...; 2009; Friedrich-Freksa, M., Metzger, G.
- Coverage- und Nonresponse-Effekte bei Online-Bevölkerungsumfragen ; 2009; Bandilla, W., Kaczmirek, L., Blohm, M., Neubarth, W.
- Using the World-Wide Web to obtain large-scale word norms: 190,212 ratings on a set of 2,654 German...; 2009; Lahl, O., Goeritz, A., Pietrowsky, R., Rosenberg, J.
- TitleInternet-basierte Messung sozialer Erwünschtheit: Theoretische Grundlagen und experimentelle Untersuchung...; 2008; Kaufmann, E., Reips, U.-D.
- Sozialforschung im Internet: Methodologie und Praxis der Online-Befragung; 2008; Jackob, N., Schoen, H., Zerback, T. (eds.)
- Does speed in completing an online questionnaire have an influence on its reliability?; 2008; Montag, C., Reuter, M.
- Response Effects in Video-enhanced Web Surveys; 2008; Fuchs, M.
- Using Internet Pages of Organisations as Data Source for Social Science Research; 2008; Baumgarten, B., Grauel, J.
- Representativeness in Online-Surveys Through Stratified Sample; 2008; Blasius, J.
- Individual payments as a longer-term incentive in online panels ; 2008; Goeritz, A., Wolff, H.-G., Goldstein, D. G.
- Communicative Channels, Cognitive Processes and Question Understanding: Results from a Randomized Field...; 2008; Fuchs, M.
- The effects of incentives in internet panels: a review; 2008; Goeritz, A.
- Phone respondents reported less mental health problems whereas mail interviewee gave higher physical...; 2008; Ravens-Sieberer, U., Erhart, M., Wetzel, R., Krügel, A., Brambosch, A.
- Mobile Market Research; 2008; Maxl, E.
- Online vs. Offline in Mobile Surveys; 2008; Neubarth, W., Maier, U.
- Gender-of-Interviewer Effects in Video-Enhanced Web Surveys. Results from a Randomized Field-Experiment...; 2008; Fuchs, M.
- Nicht-reaktive datenerhebung: Teinahmeverhalten bei befragungen mit paradaten evaluieren. [Non reactive...; 2007; Kaczmirek, L., Neubarth, W.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Sampling Bias: Face to face to Web; 2007; Bandilla, W., Blohm, M., Kaczmirek, L., Neubarth, W.
- First Experiences with Internet Surveying in the German Socio-Economic Panel; 2007; Wagner, G. G., Schupp, J., Schraepler, J.-P., Siegel, N.
- The anonymous elect. Market research through online access panels; 2006; Postoaca, A.
- Blocked versus randomized format of questionnaires. A confirmatory multigroup analysis; 2006; Sparfeldt, J. R., Schilling, S. R., Rost, D. H., Rost, D. H., Thiel, A.
- Physical or Virtual Presence of the Experimenter: Psychological Online-Experiments in Different Settings...; 2006; Ollesch, H., Heineken, E., Schulte, F. P.
- Cash Lotteries as Incentives in Online Panels; 2006; Goeritz, A.
- Putting a Questionnaire on the Web is not Enough # A Comparison of Online and Offline Surveys Conducted...; 2006; Faas, T., Schoen, H.
- Beyond response rates: Effects of different (Web-) survey implementation procedures on sample composition...; 2006; Bosnjak, M., Marcus, B., Schuetz, A., Lindner, S., Pilischenko, S.
- Controlling the Baseline Speed of Respondents: An Empirical Evaluation of Data Treatment Methods of...; 2005; Mayerl, J.
- Determinanten der Rücklaufquote in Online-Panels; 2005; Batanic, B., Moser, K.
- Standards in Online Surveys. Sources for Professional Codes of Conduct, Ethical Guidelines and Quality...; 2005; Kaczmirek, L., Schulze, N.
- Sampling procedure, questionnaire design, online implementation; 2005; Jackob, N., Arens, J., Zerback, T., Jowell, R., de Rouvray, C.
- When Methodology Interferes With Substance; 2005; Schoen, H., Faas, T.
- The Quality of Ego-Centered Network Data: A comparison of online versus offline data collection; 2005; Snijders, C., Matzat, U.
- Meta-Analyses on Contingent versus Unconditional Incentives; 2005; Goeritz, A.
- Using an access panel as a sampling frame for voluntary household surveys. Experiences from a pilot...; 2004; Korner, T., Nimmergut, A.
- Examining expert reviews as a pretest method; 2004; DeMaio, T., Landreth, A.
- Cooperation and Community on the Internet: Past Issues and Present Perspectives for theoretical-empirical...; 2004; Matzat, U.
- Response and Field Period Effects: The Effect of Time in Online Market Research and Consequences for...; 2004; Basso Larsen, R., Rathod, S.
- Online or Not Online? A Comparison of Offline and Online Surveys Conducted in the Context of 2002 German...; 2004; Faas, T.
- Changing from PAPI to CAPI: A Longitudinal Study Dealing with Mode-Effects in the German Socio-Economic...; 2004; Schraepler, J.-P., Schupp, J., Wagner, G. G
- Paper and pencil or online? Methodological Experiences from an employee survey; 2004; Poetschke, M.
- Survey Administration Effects? A Comparison of Web-Based and Traditional Written Self-Administered Surveys...; 2003; Bandilla, W., Bosnjak, M., Altdorfer, P.
- Bracketing effects in categorized survey questions and the measurement of economic quantities; 2002; Winter, J.
- WeXtor 2.5: Develop, manage, and visualize experimental designs and procedures; 2002; Reips, U.-D., Blumer, T., Neuhaus, C.
- Cognitive processes when answering online questionnaires; 2002; Fuchs, M.
- Online surveys with simple random samples for large populations; 2002; Kreuels, B.
- Sampling problems in research on personal Homepages; 2002; Marcus, B., Machilek, F., Schuetz, A., Kilian, C.
- Social desirable responding and age on the Internet: older participants in online studies show a higher...; 2002; Reips, U.-D., Stoeber, J., Hahn, A.